Brakes Stop Wheels But Tires Stop Cars: Choose Your Tires Wisely
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Brakes Stop Wheels But Tires Stop Cars: Choose Your Tires Wisely

 

Safety features that are standard across the automotive industry typically include airbags, anti-lock brake systems, all-wheel drive, backup cameras - just to name a few. Michelin has created a new standard in safety by introducing the MICHELIN® Premier® A/S tire with revolutionary new EverGrip® technology, which provides drivers with exceptional levels of safety even as their tires wear down. Just as you depend on your airbags to protect you and your loved ones in the event of an accident, the MICHELIN® Premier® A/S tire protects your family during harsh road conditions. 

Did you know that on average, families drive 19,850 miles a year with around 2.08 stops per mile? That's 41,288 stops a year. You rely on your tires more than you know. It's important to choose tires with superior wet traction because when roads are wet, you are twice as likely to have an accident than when they are dry*. As tires wear, you gradually lose wet grip, decreasing your stopping power and increasing the likelihood of hydroplaning.

All tires wear down. But your safety shouldn't wear out. Reasons to believe in the MICHELIN® Premier® A/S tire:

  • Shorter Stopping. Even when worn, the MICHELIN® Premier® A/S tire still stops shorter on wet roads than leading competitors' brand-new tires.**
  • Hydroplaning Resistance. With EverGrip™ Technology, expanding rain grooves widen and emerging grooves open as the tire wears to maintain traction.
  • Excellent Wet Grip. Extreme amounts of silica in the EverGrip™ Compound provides exceptional wet grip for everyday handling.
  • Lasting Winter Performance. Sunflower Oil keeps the EverGrip™ Compound flexible in lower temperatures along with many tread blocks and sipes that act as biting edges to cut through the snow.

Tires are such an important part of your driving experience. Brakes just stop wheels — tires stop cars. Tires keep you connected to the road and respond to how you drive. It's only natural that when you think of safety features for your vehicle, you don't automatically think of tires. Michelin has set a new standard of safety, highlighting the important role tires play in protecting you and your family on the road. That's why when it comes to your next tire purchase you should consider much more than just the price tag. Remember to think about things like safety, fuel economy & longevity. When it comes to making such an important decision, you can trust the MICHELIN® Premier® A/S tire to provide you and your family with exceptional levels of safety, even as they wear down.

* Wet Pavements Crash Study of Longitudinal and Transverse Tines PCC Pavements, A. Drakopoulos, D. Kuemmel, Center for Highway and Traffic Egineering, Marquette University, June 2007; Traffic Safety Facts 2011, DOT HS 811 754, National Highway Traffic Safety Administration.

**Based on internal wet braking tests from 40 and 50 MPH versus Goodyear® Assurance® Tripletred™ A/S tires in sizes 235/55R17 99H and P215/60R16 94V, Bridgestone® Turanza™ Serenity Plus in size P215/60R16 95V; using the MICHELIN® Premier® A/S tires in sizes 235/55R17 99H and 215/60R16 95V buffed to 5/32" of tread. Actual on-road results may vary.

 
  
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