To Those Who Always Get the Job Done Right: Meet Your Match
The Maytag Repairman was once the "loneliest guy in town" with not much work to do. Today's refreshed Maytag Man still represents dependability, but his job has changed — in fact, he never stops working.
The Maytag Repairman is Born
When the Maytag Repairman was first introduced in 1967, he had nothing to do. His repair kit included playing cards and crossword puzzles to help pass the time. Maytag appliances were so dependable that the repairman never received any calls. The Maytag Repairman described himself as the "loneliest guy in town."
The Maytag Man Gets to Work
In January 2014, Maytag brought to life a completely new character. Though he pays homage to his iconic past with the same blue uniform and black-billed cap of his predecessors, he's a changed man from inside out.
The new Maytag Man works diligently — just like the appliances themselves. In fact, he IS the appliance. Scrubbing a dish or a stain is all in a day's work for the Maytag Man.
Like Maytag® appliances, he's busy every day, all day. And all his work goes off without a hitch, because Maytag can be counted on to be dependable. Meet the new Maytag Man. Say goodbye to the repairman, and hello to the roll-your-sleeves-up-and-get-the-dirty-work-done appliance himself.