...sounds like you guys are experiencing the same thing the majority of the Subaru community did back in late 07/early 08 when they first saw the "new" STi hatch/5 door. Almost everybody hated it at first, but now the majority like it. I bet the 2011 STi sedan will grow on you guys the same way too (but maybe not - there are always exceptions).
If I were following Subarus closely back in 2002 when the bugeye first came out, I'd be willing to bet that many people had similar opinions of that too since it looked so much different than the frist gen WRX/STi/2.5RS. I bet they were saying things like "the round headlights make it look like a neon" or "it's so ugly, I'd definitely buy a used first gen instead." New models of cars can have that effect on people - we are creatures of habit and naturally don't like change.
In my opinion, these cars were never really meant to strike most people as "beautiful" cars. I'll admit, they're certainly not the most attractive cars in the world, all things considered. It's more of what they can do for the price that attracts most enthusiasts. Sure, some people really like the look of them, but it's not like seeing a Corvette or a Ferrari and the curves and style make almost everybody stop and appreciate them. When it comes down to it, the Imprezas are compact, 4 door sedans or hatchbacks with big obnoxious hood scoops, 4 banger foreign engines, usually loud obnoxious exhausts, unusual exhaust tones, sometimes they have excessively large spoilers and gold wheels or other wild body effects, and they're often driven spiritedly by teenagers/young adults/enthusiasts which can paint a bad picture for the public's eye, so most people probably don't have a very favorable opinion of the cars. But to those of us who own and/or have driven them and can appreciate the history of the cars and what they can do, they're all pretty great.